Liverpool Managing Director, Ian Ayre, started the day on Thursday emphasising that the club had conducted no talks with potential new managers, even if it did n't stop a number of calls to the owners and the club from those seeking to be considered for the opportunity.
But as the day progressed events started to gather pace with bookies installing former Chelsea manager, Andre Villas-Boas, as the favourite.
With a list of names doing the rounds speculation is rife ad to who will be the choice of Fenway Sports Management [FSG].
This afternoon one of the early names surfaced with Wigan giving Liverpool permission to speak with their boss Roberto Martinez about the post at Anfield - which was confirmed by the club owner Dave Whelan.
Martinez joined Wigan from Swansea in 2009 and has led them to Premier League safety in each of his three seasons. Last year he was the target of Aston Villa's US owner Randy Lerner and elected to remain at Wigan despite the flattering interest.
This time though the lure of Liverpool may prove decisive - albeit he has no Champions League experience, which appears to be a vital part of FSG's financial plans in the medium term.
"I gave Liverpool permission and he will be talking to them soon," Whelan told Sky Sports News.
"I have always said when a big club comes, I will give permission and they don't come any bigger than Liverpool.
"He has been a fantastic, superb manager [for Wigan]. He will be a difficult act to follow."
Whelan said he hoped Martinez would choose to stay at the DW Stadium but understands the Spaniard's popularity.
"I don't know Roberto's feelings about Liverpool. He will be going with an open mind. I'd love to keep Roberto.
"Unfortunately in this day and age of football there are two or three clubs without managers and Roberto is on the list of every one of them.
"When Liverpool sacked Kenny I did think they would be knocking on the door. If Liverpool are serious then I may lose him."
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