ITV were forced to apologise after the opening stages of the live FA Cup match between Peterborough and Sunderland were aired without commentary.
The voices of commentator Peter Drury and analyst Jim Beglin could only be heard after eight minutes in the latest error from the broadcaster.
Although the sound of the action and fans were audible from London Road, the coverage was missing Drury and Beglin early on.
When they finally appeared, Drury was forced to open with an apology for the hundreds of thousands of fans watching at home and in the pub.
ITV came in for huge flak from viewers, with many taking to Twitter to hit out at the station.
Already under fire for what was considered a poor highlights programme on Saturday night, ITV found themselves on the backfoot again.
One tweeter said: 'Twinned with the horrendous highlights show last night, this farce reminds me of why I hope ITV never gets any football rights ever.'
It is the latest FA Cup gaffe to hit the channel.
The broadcaster infamously missed Dan Gosling's extra-time winner for Everton against rivals Liverpool in 2009 after cutting to an advert break.
And a year earlier ITV bosses were left red-faced after Histon's historic FA Cup giant-killing against Leeds was marred by swearing and full-frontal nudity.
At the last World Cup, fans watching England's opening group game against the United States in HD, missed Steven Gerrard's goal after the channel cut to an advert.