Premier League chairman Sir Dave Richards has no plans to resign and he believes his broad-speaking Yorkshire personality meant his comments regarding FIFA and UEFA were taken out of context.
Richards endured a Wednesday to forget when he told an International Sport Security Conference in Qatar that the governing bodies 'stole' football from the English.
He later issued a statement to apologise and he has contacted both FIFA president Sepp Blatter and UEFA chief Michel Platini.
But Richards' unfortunate day will not be forgotten after he also fell into a fountain while on his way to dinner at the Museum of Islamic Art in Doha.
The Premier League and Football Association have both distanced themselves from Sheffield-born Richards' words and on Thursday morning he again backtracked by claiming his plain-talking ways led to misunderstanding.
He told Sky Sports: "First of all, I'd like to clarify something. I'm a Yorkshireman and I'm quite broad.
"If I say something, it can be taken out of a little of context.
"I was asked about the heritage of the game. I would never want to offend FIFA or UEFA.
"What I actually said, I used a word which, looking back, is probably inappropriate. But it is the way I am.
"I put a statement out last night and I have also sent a private email to the president of FIFA and the president of UEFA, saying I apologise, because I never intended to cause any stir at all."
Richards, though, stands firm that England invented football, despite having been reminded by FIFA vice-president Prince Ali Bin Hussein of Jordan of a debate which suggests China were the first to play the game.
"We were talking about heritage and legacy, and England has given a wonderful legacy to the total world on the game," said Richard. "It (England) gave them the game and I am terrifically proud of that.
"But I also recognise that UEFA and FIFA have done a magnificent job over the years in changing things, and there has got to be change. I recognise that."
Richards had also warned fans could boycott the 2022 World Cup in Qatar if Middle Eastern rules on alcohol are not relaxed.
