Showing posts with label GAA. Show all posts
Showing posts with label GAA. Show all posts

Tuesday, 6 August 2013

More Brolleys and Less Heart


About a year ago Jim McGuinness  coach of Donegal GAA football team was being lauded by all Irish sports circles for winning the All-Ireand. Such was the supposed enduring grandeur of his achievement that Glasgow Celtic football Club came calling for his services and abilities. Then rumours also abounded that 2014 Ryder Cup Captain, Paul McGinley was to include McGuinness in his backroom team for Gleneagles, all accompanied by endless estimates of the potential income  and earnings cluttering the Irish sports ages for days on end. 

Clearly twelve months we know that one swallow does not a summer make and even a repeat was not possible. 

But more importantly that the step up from amateur sport to the more elite levels is more than shuffle. It’s a major jump. And to be perfectly balanced at the outset Gaelic football is an amateur game - no matter how hard the players may train every week. For McGuinness to lose the weekend clash with Mayo the way he did raises many questions. But rather more different to the ones asked of Kilkenny’s hurling Coach, Brian Cody and a coach who knos anout repeats, three peats and four peats.

Across a few county lines then we have the Tyrone coach apoplectic, depending in the reports one reads, about criticism by an RTE TV pundit who voiced personal concerns about the manner of the victory against Monaghan. Not to mention the style of the game played on the day. Not unlike remarks that have arisen about the physical nature of the game on previous times. Yet the surprising reaction from Mickey Harte has been unpleasant eavug him unable it seems to accept a differing view.

As part of thedwal is the coverage the Irish domestic sport receives during the summer by the state broadcaster RTE. That added to the weekly pages for weeks about an indigenous sport, that does not transcend these shores, perhaps beyond emigrants crowded into Irish pubs around the globe trying to catch up on missed games. All rather less frequent now given the developments of the internet, Twitter, You Tube and digital channels. Including also the RTE player. As Americans often get knocked for claiming to host a World Series in baseball, at which there are only American teams, then so should The Championship be less prenetious about ut's place in world sport. Especially with no inroads made further afield than the friends of Croke Park abroad.

Which is not helped either by the multiples routes - via back doors or front - to reach the All-Ireland Final year in year. Vagaries of GAA HQ leaving many of the great unwashed and non followers confused as to when it really knock-out match. As opposed to pretend ones. All just simply made for TV it seems to ensure that the GAA maximise revenue, rather than run the risk of losing some big names on some of the lesser Sundays. A risk all other sports must endure let us point out, without back up. But a recipe better suited to the Celtic boom years rather than the present. 

As it is there are too many matches hosted in empty stadia yet billed as major events. If the fans are voting with their feet then the evidence is obvious and condemning  Albeit hidden during the good years with the links with Developers, all fantasising at the time about the value of GAA clubs, given many were traditionally so close to town and village centres.

In the world we live now the hopes of financial exchanges and huge monies are gone leaving the GAA clubs having to survive on their own economic strengths or weaknesses. And also manage the overall negative impact of emigrations as many town lands are losing a key component of any aspiring sports club. Youth. 

The added argument about paying GAA players for their effort are also now very light on the ground with the unsustainability of such fees now glaringly obvious. Given the disappearance of that easy credit society we once knew and the frailty of Irish banks. Leaving that reality of life that profit is more valuable than turnover in any club.  Bringing the GAA Clubs into line with other Irish sporting organisations, - Eirtricity League and Rugby – where the lack of consistent income can cause clubs even to close.

In an effort to be balanced one would hope that the GAA would join the new age and perhaps leave behind its political undercurrents to consider whether the product it offers on the field is really good quality. In that vein what Joe Brolley brings to the discussion needs to be better understood. And argued if need be, so that the sport can reach a better place. In the meantime what it does not need is the predictable reaction that Mickey Harte has offered, which seems to limit the ability for any sporting organisation to seek improvement. Or indeed even have a discussion. 

A phobia other sports in Ireland suffer from too, given that Football Association of Ireland Chief Executive refused cancelled the traditional Annual General Meeting press conference as he deemed matters to be raised may not have been favourable to the association. Which seems like a new doctrine of openness and transparency. But then again the financial challenges facing Irish football maybe so insurmountable, if things do not pan out as planned in 2023, that silence may be deemed the better option. Or until debt do us part. 


At the original launch of the ticket scheme in September 2009 the main target for sales were high net worth individuals. The FAI spoke about the "33,000 millionaires in this country," and that an FAI data base of 80,000 people would be targeted for sales.

Mr Delaney said at tyat time that the association needed only 3,000 people to buy 10-year tickets on the basis of forecasts of average sales of three to four seats per purchaser. All but shattered dreams one would now surmise four year's hence and hence the silence.


Which unlike their Aviva Stadium partners silence has not been possible after their best laid budget plans failed to materialise, leaving the Irish Rugby Football Union reporting their financial shortfall of €26M in expected earnings from unsold five- and 10-year tickets. In fact, less than half the 3,700 tickets put of sale for €5,500 and €9,000 were actually taken up, meaning the union will have to borrow to fund the professional game over the next six years, in the hope of making up the deficit with the sale of 5,000 premium level tickets in 2020. 

The FAI should note the word HOPE.

“We’ve been to the market and it has said what it has said, we sold just under 50 percent of the tickets,” IRFU chief executive Philip Browne confirmed. 

“The aim was to make €40 million from their sale, but only €14 million will be banked. This will force the union to borrow €25 million to keep the national and provincial squads competitive over the next six seasons. 

As Honorary treasurer Tom Grace so aptly said “It was hoped we would be debt-free by now; however, the down turn means we will have to borrow,” 

“Overall, if there’s a message coming through here it’s that the national team is the key provider for all activities undertaken by the union. 

“Without the dividend this generates there would be no IRFU funding for provincial teams and consequently the branches would be relying on what they themselves can generate. 

“There is absolutely no doubt that times are hard but we are extremely fortunate that we have managed our cash conservatively over the last number of years. The disappointing result with the sale of 10-year tickets reflects what is happening in the economy. 

For the record one of Ireland top players has just let the national setup to play in France for the next two years. Maybe the first of many 

Smart cookie than Jonny Sexton. Obviously does not believe in hope alone but in cash he trusts.

Now that is professional.


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Friday, 15 March 2013

Event Sponsorship Irish Style



With the news that consumers face a 2% levy on all non-life and health insurance policies to help fund a €720 million shortfall at Quinn Insurance the second edition of RTE’s Late Late Show of this season will run on Friday with Quinn-Direct as the high profile programme sponsor. In the wake of the details of the Insurance (Amendment) Bill 2011 being published the  sponsorship market in Ireland sees the state broadcaster, already under pressure for its inflated cost structures and over reliance on state subsidy, flaunt a sponsor that may now send shivers down the spine of consumers – all of whom must now bear the costs of Sean Quinn's former company. 

Surely the pragmatic thing would have been for RTE to renege on the second year's money, not only in the interest of good taste, but as part of its contribution to the new era of austerity.

It seems that that €720 million will now be needed by the fund, of which and €280 million will be advanced by the exchequer in the fourth quarter of this year to meet the requirements of Quinn Insurance. The Government envisage that the levy, which will indirectly be charged to consumers through their insurance providers, will raise about €65 million per year - as in 1984, following the collapse of PMPA the previous year. 

At that time there was insufficient money in the fund to meet liabilities so a levy of 2 per cent was paid by all non-life insurers until the end of 1991. This was then reduced to 1 per cent for the following year. 

With consumers now facing household charges and already paying for a TV licence the new Director General at RTE failed to use any imagination in the second year of the Quinn Direct sponsorship deal,  and demonstrate they too are prepared to face real market forces in 2011. Choosing instead to accept the funds from an organisation now on a state life support subsidy. 

The history is that the Quinn group signed up to the two-year contract, following on from the previous sponsor, Halifax, which at the time RTE claimed was worth more than €1m over two years - and vital addressing the estimated €68m advertising shortfall projected in 2010.

Meanwhile at another one of the those state companies, where staff are demanding 'disturbance money' to move just three kilometres to new offices, Bord Gáis, bought the naming rights to the Grand Canal Theatre in Dublin’s Docklands, run by Harry Crosbie and Live Nation.
The deal is understood to be for six-years with suggested estimates in the region of €400,000 a year, despite Harry Crosbie seeking €1 million for those same rights in advance of its opening. 

At the same time earlier this month Bord Gais customers learned that they will pay nearly 22%  more for their home gas supplies from next month after the Commission for Energy Regulation approved the price rises for residential customers. Indeed, as far back as July, Bord Gáis had applied for an increase of 28 per cent in prices, but in the end the approval was for 21.7 per cent. 

In a sector where the state multiple is a dominant supplier the need for high cost branding and consumer visibility would appear negligible and of limited strategic value - in an internal domestic market - even if it was for sale sometime in the future. Apparently Bord Gáis believes it is engaged in a competitive three-way battle with ESB and Airtricity for market share in the gas and electricity sectors. In contrast Airtricity sponsors the League of Ireland and the figures suggested for that deal are closer to 25% of those Bord Gais secured for the Grand Canal Theatre. 

The expense also comes on on the foot of securing 460,000 electricity subscribers from the “Big Switch” marketing campaign in the past two years with Lucy Kennedy of RTE - which was exceed all marketing forecasts - and more that paid for itself.

On the other hand the venue naming rights game is an expensive business and has proved so  in Ireland in recent years, replicating experiences overseas, with private companies like Mobile operator O2 sponsoring the former Point Depot, and Aviva securing the rights to the new Lansdowne Road stadium. 

In golf it is Failte Ireland who are the main sponsors of the national championship with the re-named 'Irish Open presented by Discover Ireland' failing to attract a commercial title sponsor for this year’s event at Killarney Golf and Fishing club. 

The claim is that last year’s Irish Open provided the perfect global marketing platform for Ireland as over 82,000 fans flocked to Killarney to create one of the highlights of Ireland’s sporting calendar. Given that Fáilte Ireland is a long-term investment partner with The European Tour they chose to build on the success of last year’s tournament reaching an agreement to rename the event at a cost of €1.5 million event as ‘The Irish Open presented by Discover Ireland’. 

As experts in the area of Sports Sponsorship the question is why should a company be interested in sponsorship in the first place at these rates? 

The answer in theory is it should offer significant opportunities for distinct marketing and competitive advantages, as well as showing support for an event. A successful case in point being the 2006 Ryder Cup at the K Club, albeit that was hosted at the peak of the Celtic Tiger when affordability was not an issue on any one's radar. 

In short though sponsorship is a financial or in-kind support for an activity, used primarily to reach specified business goals and according to IEG’s Complete Guide to Sponsorship is explained as follows  "Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee." 

In addition sponsorship allows you reach specifically targeted niche markets without any waste and is a powerful complement to other marketing programmes. It can also have a dramatic influence on customer relations as often companies are looking to improve how they are perceived by their target audience. By sponsoring events they can appeal to a market that are likely to shape buying attitudes and help generate a positive reaction. 

Sponsorship can also be geared to driving sales and offers a potent promotional tool in creating positive publicity or heightened visibility for a brand. 

Not sure which of the above apply to the decisions made by Quinn Insurance, RTE, Bord Gais or Failte Ireland - which are all state funded - by a state that is by any normal business definition, insolvent - borrowing daily to meet its current budget overspend. 

However a key fundamental parameter to all the sponsorship programmes is simple affordability. And there in lies the question about these decisions. Seems like it is sports sponsorship Irish style.

Also known as pay for it now and hope they will come in the future.



First published 2011


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Saturday, 21 May 2011

Geraghty Returns to Meath Panel

Graham Geraghty

Graham Geraghty has made a sensational return to the Meath senior football panel, ahead of this year's All-Ireland Football Championship.

Geraghty, who has two All-Ireland medals, announced his retirement on the back on his county's exit from the 2008 Championship at the hands of Limerick.

However, the Clann na nGael man has been in fine form for his club recently and manager Seamus McEneaney has seen fit to recall Geraghty to his panel.

The 38-year-old will not be part of the Meath squad to take on Westmeath in a challenge match this evening, but he could play a part in Meath's Leinster opener on June 5th against either Kildare or Wicklow.