The British and Irish Lions Board are pleased to announce that Charlie McEwen has joined the Company as Director of Sales and Marketing for British Lions Ltd.
Starting his career at Richmond RFC, Charlie joined Octagon in 1999 to manage Lloyds TSB’s sponsorship of the Rugby World Cup and the 5/6 Nations. Whilst at Octagon, Charlie was responsible for the commercial management of the 2001 and 2005 Lions tours and worked with European Rugby Cup to develop and implement the Heineken Cup commercial programme. In 2005 Charlie became Managing Director and Founding Partner of Accelerate Sports and Music Ltd., which was subsequently acquired by the Essentially Group where Charlie was appointed as the Group’s Global Head of Rugby. In this role, he achieved outstanding commercial success for clients including the 2009 Lions, Rugby World Cup Sevens 2009 and Celtic Rugby.
“We are looking forward to having Charlie join our office, using his experience and expertise to focus on the development of the Lions 2013 commercial programme and to support other areas of business. We wish him well” said John Feehan, Chief Executive.
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